In the contest this year, there were thirteen entries from around the state and two surrounding states. Participants included  Brian Nenaber, Huron; Jud Seaman, Rapid City; Chisum Peterson, Chamberlain; Marlin Fjelland, Clark; Jeff Temme, Petersburg, NE; Rick Carr, Springview, NE; Clay Edwards, Larchwood, IA; Casey Perman, Lesterville; Bob Julson, Garretson; Bill Jensen, Roslyn; Derek Ostby, New Effington; Terry Hupp, Spearfish and Ryan Buntrock, Columbia. Contestants were judged by three independent judges who scored them on appearance and poise; voice (clarity and chant); enthusiasm and crowd appeal. All contestants sold three items during the first round.

The three individuals with the highest scores were then brought back to compete in the final round, again selling three items. The winner was determined based on that final round's score.  While the first round scores were being determined, SDAA President, Carl Schwab, Andover and Past-President, Jeff Storm, Custer, introduced the crowd to various SDAA members, including several of the SDAA Hall of Fame members who were on hand to help out, as well as plenty of past Bid Calling winners.  The auctioneers began selling items for the second annual South Dakota 4-H Foundation Benefit Auction. There were 29 items to be sold for the 4-H Foundation and that auction brought in over $3,000 for the Foundation.

After the scores from the first round were tallied, the top three auctioneers were brought back for the final round. They were Marlin Fjelland, Chisum Peterson and Jud Seaman. Each finalist then auctioned off three more items and retired from the stage. Competition throughout the first round was very tight and the scores were close, making for even greater anticipation among the finalists as they sold their last items.  When the final scores were tallied, a winner emerged. The 2007 Bid Calling Champion was Jud Seaman, the first runner-up was Chisum Peterson and the second runner-up was Marlin Fjelland. Scores in the final round were very close as well, attesting to the caliber of auctioneers in the competition.